Media Interview Skills Seminars

Answer: 100 million people. That is the size of the audience for the top few business newspapers, magazines and network TV news in the US. Wouldn't your firm like to tell even a fraction of that 100 million people about your firm's legal expertise? That's why getting your best quote in the press matters.

-7 seconds. That is the average length of a quote today on national TV news. Print quotes are slightly longer. Can your partners deliver the quote the firm needs in 7 seconds? Do they walk into an interview with the quotes they want scripted and practiced - ready to deliver them? In 7 seconds?

If your firm's partners can't deliver short memorable quotes - they won't get quoted.

Media Interview Skills Seminar

M Group's customized workshop includes videotaped practice and individual feedback.

After this seminar participants will:

• Get more of the quotes they want in interviews
• Explain complex issues in a concise and compelling way
• Feel more comfortable in interviews
• Have messages and quotes to use in interviews
• Know the "rules" for dealing with reporters
• Deliver quotes with enthusiasm & power
• Prepare quickly for each interview
• Know how to control the direction of interviews
• Avoid misquotes & being taken out of context
• Take home a DVD of interviews and feedback

Advanced Media Rehearsal Seminar-For media savvy partners

M Group's Advanced Media Rehearsal allows experienced partners to take their interview skills to the next level, create and practice new messages, or prepare for a specific media interview or series of interviews.

We include intensive videotaped interview rehearsal. We do our homework so the mock interview questions are realistic. We research the firm, its competitors, and the issues so we can ask the tough questions too, at the appropriate time. If needed, we will turn firm messages into quotes for different "audiences" -- legal and trade press, consumer or financial press.