Message Development Seminars

Business development requires clear and consistent messages about a firm or practice group's legal expertise and experience solving clients' business problems. M Group's Message Development seminar will create and/or refine messages for the firm's critical audiences. We can create consistent messages for different audiences and contexts: media interviews, client presentations, website and other marketing content.

This session can include videotaped message practice and individual feedback on message delivery.

After M Group's message development seminar the firm, practice group, or individual partners will:

• Know which audiences they need to reach
• Illustrate messages with stories and statistics that grab attention
• Make complex issues more simple
• Have the discipline to stay on message
• Know how to make audiences remember their message